Denim on the Diamond is back!
The popular one-day music festival is set to return to King’s Stadium in downtown Kelowna this fall after it is canceled due to COVID-19 in 2020.
It starts on Saturday, October 2nd, from 12pm to 11pm and this year’s line-up has something to offer for everyone.
Hunter Brothers will be headlining the event, featuring Denim on the Diamond with an exciting end-of-the-night act that will draw country fans from across the region and beyond.
The five real brothers have quickly grown to become one of Canada’s hottest country acts, aided by gold records, number one hits, Juno nominations, and a world-class live performance.
JJ Wilde, Yukon Blonde, Moontricks, The Royal Foundry, Shawnee Kish and the locals DJ Invizible and Teigen Gayse round off the lineup in 2021.
“We always had the vision that denim would leave a traditional single genre music festival,” explains Mitch Carefoot, who co-founded the festival with Kurt Jory.
“This year we have the most diverse line-up yet, including JJ Wilde, indie alternative bands Yukon Blonde and The Royal Foundry, blues-folk-EDM-fused moontricks, and one of Canada’s top country musical acts, the Hunter Brothers. “
JJ Wilde is a rising name in the Canadian rock scene, winning Juno for Rock Album of the Year in June. She will hit the streets as the opening act for The Glorious Sons in early 2022.
Yukon Blonde is a name Okanagan music fans will know as an indie rock band that formed in Kelowna more than a decade ago and has since established itself across Canada.
Moontricks may be a name you’d expect to find over Denim on the Diamond in Shambhala, but the duo will get the crowd dancing at King’s Stadium with their spirited live performance.
The Royal Foundry, a band formed by an Edmonton couple, have opened for Twenty One Pilots and July Talk in the past and are sure to add some new fans to Kelowna this fall.
Shawnee Kish was the winner of the 2020 CBC Talent Contest Searchlight, and the passionate offspring have already shared the stage with names like Lady Gaga, Madonna and Alicia Keys.
With popular local acts DJ Invizible and Teigen Gayse on the bill, October is sure to be a fun day at King’s Stadium.
But Denim on the Diamond is not just about the music, there will be lots of fun activities, games, food trucks and drinks on the day to enjoy at Ball Diamond.
With the live music on hold during the COVID-19 pandemic, it’s safe to say that the mood will be hilarious on the first Saturday in October.
“During that difficult year and a half, our collective need for community and social connection became very evident,” said Jory.
“Our goal is to create a space where everyone is welcome, everyone feels safe and we can celebrate overcoming the hardships that the pandemic has brought people.”
Jory promised that the 2021 edition of Denim on the Diamond will be “a party to be remembered, that’s for sure”.
Tickets are on sale now and Carefoot is encouraging people to buy sooner rather than later as the event is expected to sell out well in advance this year.
If you need even more motivation to secure your tickets today, they are only $ 49 thanks to the special early bird price and the cost will rise to $ 69 once the limited amount of early bird tickets is sold out.
You can also secure a VIP ticket for US $ 150, which includes “separate bathroom, bar, reserved seating area, tent area and lounge atmosphere”.
To secure your tickets and get all the information about Denim on the Diamond 2021, click on this link.
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