Second annual Love for Kelowna Day – Okanagan

It’s National Tourism Week, and if you love Kelowna, this is your lucky day.

The city of Kelowna has declared Saturday, May 29th, to be the day of love for Kelowna.

The second annual event is part of a national initiative calling on local residents to celebrate and share what they love about their local community.

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“I hope everyone in Kelowna supports the second annual Love for Kelowna Day this Saturday – it’s a great opportunity to show some love to our local businesses as some health regulations are eased,” said Mayor Colin Basran.

“As long as we follow public health guidelines and get vaccinated, we can enjoy all that Kelowna has to offer while supporting our local businesses.”

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The idea behind Love for Kelowna Day is to promote tourism and raise awareness of the impact tourism has on the community.

“Tourism is a major economic driver here in our community and across Canada,” said Lisanne Ballantyne, President and CEO of Tourism Kelowna.

“In addition to the economic impact, there is an equally important contribution to the quality of life that is directly linked to the local tourism industry.”

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Ballantyne said a variety of entertainment, cultural and recreational activities, as well as a wide range of local events and businesses, can create “an attractive place to live with a pleasant lifestyle”.

Figures from Tourism Kelowna say the local tourism industry is $ 2.1 billion in a normal year, sustaining nearly 13,000 jobs, and generating $ 443 million.

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Tourism Kelowna says the ongoing COVID-19 pandemic has had a major impact on tourism for the past 15 months, but with the implementation of BC’s restart plan, hope is on the horizon.

“Soon it will be time to get back to what you know and love about Kelowna,” said Ballantyne. “We know visitors love returning, and residents look forward to inviting friends, families, and loved ones to explore Kelowna together.

“The gradual return gives us great hope that we can soon get back together to experience and celebrate all that Kelowna and the Okanagan have to offer.”

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